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Demand Generation: The Force of Your Sales Funnel
You’ve heard this term before, and you know it has something to do with the hundreds of things required to create the ultimate online experience for your future customers. Inbound marketing is just the...
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Why Your Lead Generation Strategy Is Falling Flat
As a professional marketer (or business owner forced to wear the marketing hat), there are times when you wonder why the results you’re after are so elusive. You’re grinding out ceaseless effort but...
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Lead Generation and Inbound Marketing
It is no secret that the process of lead generation has evolved. What was once an institution largely dominated by only telemarketing and e-mail blasts, it’s now been transformed into a process of...
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Lead Scoring: Let’s Demystify the Subject
Lead scoring is the process of categorizing leads by their perceived state of interest in a product or service. It is a critical part of lead management that allows sales managers and business owners...
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5 B2B Marketing Tactics You’d Better Enlist
Wondering how to improve your B2B lead generation process? Things change quickly in digital marketing, and the way you brought in new customers yesterday may not work today. But with a little strategic...
View ArticleLead Acquisition Enhancement
One aspect of the lead generation process that is often overlooked is the ability to capture opportunity effectively. Many companies focus heavily on driving opportunity to their website or a print...
View ArticleLead Management and Sales Funnel Improvement
A common issue for sales teams is the inability to effectively manage opportunities in various stages of development. Many companies lose prospects to inadequate follow-up and slow initial response....
View ArticleDemand Generation
As much as we would like them to be, not everyone is ready to buy right now. To get the most out of a demand generation campaign, it is crucial to be conscious of where your prospect is in the sales...
View ArticleDrip Marketing and Lead Nuturing
So many sales opportunities are lost due to ineffective follow up with leads who were engaged early in their buying cycle. It is crucial to stay in touch with prospects from beginning to end by...
View ArticleLead Scoring
How do you prioritize leads intelligently? Tracking the behavior of current prospects and their level of engagement can help determine their place in the buying cycle. Assigning points for various...
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